PERS
PERS was born in the heart of Dr. Calmon's Paris clinic, stemming from daily work with patients and years of observing skin through clinical practice. The starting point was a simple yet rarely spoken truth: skin does not thrive on product accumulation, but on precision, consistency, and an understanding of what it truly needs.
From this core idea, a method was developed based on four essential skin functions — Protect, Enhance, Repair, and Stimulate — which together form the brand's name.
PERS reflects a modern approach to beauty where efficacy, clarity, and formula quality take precedence over overconsumption. This is not another ten-step routine you need to memorize — it is an intelligent rationalization of skincare, designed to be highly effective, clean, and sustainably long-lasting.
Four pillars of care
It all starts with protection, where vitamin C fights oxidative stress and restores radiance, while daily UV protection protects the skin from photoaging. The next step is highlighting the shine, entrusted to the lip and cheek balm based on vitamin C, caffeine and peptides, which instantly nourishes, refreshes the complexion and gives it a rested, natural glow. For renewal, there is a rich cream that acts like a cosmetic wrap — with a powerful combination of up to 6.5% peptides, allantoin and panthenol, it deeply regenerates, nourishes and restores firmness to the skin. Finally, the stimulation relies on a serum with 0.3% Pro-Retinol and 2% NovoRetin™ booster, which stimulates cell renewal, reduces signs of aging, smooths texture and tightens pores, with high tolerance even on sensitive skin.
Each product fulfills exactly one function, with active ingredients dosed exactly as needed for a visible result, with high skin tolerance. The goal is not to create an aggressive formula at any cost, but a routine that can be followed every day without irritation — because real results are achieved through consistency, not aggressive treatments.
Two women behind the protocol
Behind the PERS method are two experts whose work gives the protocol full depth. Dermatologist Magali Calmon (Magali Calmon), brought a deep understanding of skin mechanisms, cellular renewal and the skin barrier. Her extensive experience working with patients has firmly focused the protocol on the real needs of the skin, instead of passing trends. With her is Sophie-Lisa Prêcheur, a beautician who translated that dermatological precision into a tangible, sensually rich product line.
Their collaboration combines science, dermatology and cosmetics into a routine that is effective, understandable and adapted to all skin types. Their guiding principle was simple: the user should always understand why he is using that particular product, at that moment and at that step of the routine — in order to become independent in taking care of his own skin.
A combination of science and sensual pleasure
The visual identity of PERS, inspired by the appearance of old apothecary bottles, and the subtle fragrance imbued with family memories, give the brand a warmth that is rarely found in lines with medical origins. It's this combination of scientific precision and sensory enjoyment of care that I've always missed from mainstream dermatology brands — they're mostly cold and clinical, while PERS cleverly avoids that.
After all, satisfaction in the daily routine is what encourages us to persevere, and it is persistence that brings real results.
